SUMMARY:
In a context where capitalism, neoliberalism and globalization are the rule, new economic spaces and new information networks are visualized on the one hand, and on the other hand a whole new culture.
Part of this new culture is the fascination for utilitarian pragmatism that induces mass production, labor exploitation, abuse of natural resources, in fact, an unconscious and unbridled consumption that unfolds without measuring consequences.
Design does not escape these practices. However, in this work we have proposed that there is another conception about what to do, which implies the possibility of a transformation through social innovation, finding ways to create sustainably.
Thinking about clothes as fashion promoters has enshrined market projects that involve a massive productive scale. Using a combination of measures, force human plurality to limit itself to a few sizes.
In effect, clothing determines patterns that are repeated many times, varying only the color or the print but starting from the same pattern. This will be done as many times as necessary for the number of sizes that the brand proposes, giving the possibility of replicating the same object that does not have a preset owner.
On the other hand, the collection of clothing that is not consumed, occupies space, and transport costs, but is also the product of polluting processes, and use of animals, etc.
This type of industry is carried out in informal production systems - such as clandestine clothing workshops.
A second skin with greater durability would avoid harmful surpluses, both economically and socially, as well as ecologically.
A different approach to the notion of "collection" is proposed. Replacing it with the generation of a Unique Apparel Type, which transforms and develops its adaptations and changes throughout the life of the product, in relation to the specific user's body that “inhabits” it in response to the user's growth and future .
The objective of a UAT is the enduring personalized unit adapted to the user's evolution in order to resolve the collection of disused clothing and reduce excessive production.